COMPANY OVERVIEW
Hyundai Corporation Holdings, a global company that constantly challenges in the global markets by going beyond the infinite boundaries of business.
Hyundai Corporation Holdings emerged in October 2015 from equity spinoff of Hyundai Corporation which is a representative general trading company in Korea.
Hyundai Corporation Holdings will secure differentiated competencies and high competitiveness to solidify the stance of existing business while making the best efforts to create new business history.
Hyundai Corporation Holdings is creating new brand values by expanding the global brand power of Hyundai from automobiles / machinery / shipbuilding / chemicals into hardware products, household appliances, and mobile phones. Continuing this trajectory,
Hyundai Corporation Holdings is further broadening its business horizons through constant product development and specialized marketing activities. In line with this vision, the company is also introducing new brands such as BALANTY, which reflects its commitment to innovation, lifestyle enrichment, and global market expansion.
Brand Philosophy
BALANTY was born from the global network and expertise of Hyundai Corporation Holdings.
By combining Hyundai Corporation Holdings’ global vision with timeless values of balance, sustainability, and togetherness, BALANTY delivers products and experiences that help people live better, move smarter, and grow together.
BALANTY redefines modern mobility and lifestyle through three key categories
E-Mobility such as electric bicycles, Energy Solutions like solar ESS, and Travel Gear including luggage and travel wear. More than just products, BALANTY delivers sustainable materials, refined design, and trusted global distribution, ensuring both style and reliability.
Our philosophy is simple
Balance of Life — harmony between technology and humanity
Sustainability — responsibility for people and the planet
Togetherness — growth built on shared values and trust
BALANTY is more than a brand.
It is a promise to create a better lifestyle for the world, together.